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Monday, October 23, 2006



Thursday, August 17, 2006

You Want to Sell More Software From Your Website?

Selling software online is not an easy task. How do you make the client
truly understand your product and trust it – and your company – enough to
pay the price? Like it or not, it’s very similar to selling face to face:
the first impression may be decisive for the clients’ future actions.
Online, the website is your “face”.

It has to be comprehensible and easy to use. Here are a few tips on how
your website should be to sell software better:

It has to look professional and attractive at the same time.

You don’t have to show off your web designer skills. Too many colours,
graphics, flash animations or drop-down boxes can only tire the visitors
and make them leave faster. Less graphics will also make the site load
faster. At the same time, it shouldn’t be dull, so it needs to be
somewhere in the middle.

Make sure your message comes across loud and clear.

In order to sell more software, information about software products must
be easy to find, easy to follow and the same goes for the order process.
Since most information is in the text, make it easy to read. Some
coloured backgrounds make the text difficult to read, like purples,
orange and reds. On the other hand, dark backgrounds may have a
depressing effect on the visitors’ mood. The text colour is very
important. Keep in mind that different browsers show colours differently,
so don’t go crazy with it. It’s better to use Plain fonts, like Arial,
Times New Roman, Verdana and Courier, because they’re easier to read.
Fancier fonts may be used for headlines, but not full text. Remember
though that sans serif fonts are easier to read on screen.

Easy navigation is law.

Make sure there’s a link to the homepage at the top left of every page,
except the homepage itself. Be careful not to have “dead ends” from which
the visitor can’t find their way back to where they came from. Place the
most important links in the top part of each page. Clearly mark read and
unread links, preferably using standard colours.

Base the site’s hierarchy on your customers’ needs.

Don’t make them search the entire site before they find information about
products, prices and payment methods.

Don’t make pages too long.

A web shouldn’t be more than 2 – 3 normal pages lengths, as no one likes
an endless scrolling. If you have information for more than that, divide
it into several pages with short information clips on the main index page
leading to the second page.

Check all the links on your website to make sure they lead to a page.

Tags from the navigation menu must be representative for what that page
is about.

Serve friendly error messages.

Don’t let the visitors see a page with “404 not found” written on it. Put
your creativity to good use. Error messages may include navigation to
documents that do exist, a search box or a contact email address.

Have a privacy statement and testimonials.

Potential clients must feel confident dealing with you. Having a separate
page to express your policy towards their email addresses, how you accept
orders and gather information, who has access to information and how you
use that information will help you sell more software. Also make a
separate page for comments from satisfied customers. Offer to include
links to the customers’ websites in return for using their comments.

Contact information or a link to it should be on every page.

If customers need additional information about the product, contact
information like a phone number and an email address should be easy to
find on the website. Let people know the hours and days of operation and
the time needed to answer their requests. Give a contact name; it makes
people have more faith that someone will actually read their message.

Set up a frequently-asked-questions (FAQ) page.

Base it on real questions your customers had in the past.

Published date: June 27, 2006

Copyright © 2006, http://www.avangate.com all rights reserved. This
article was written by a Web Marketing Specialist at Avangate B.V.
Avangate is an eCommerce platform for electronic software distribution
incorporating an easy to use and secure online payment system plus
additional marketing and sales tools, such as an affiliate management
system, automated cross selling options, software promotion management,
software marketing services as well as consultancy on how to increase
online software sales.

Wednesday, August 16, 2006

Podcasting for Affiliates

How Affiliates can

have Podcasts

How affiliates can have their own radio show...
2005 Kurma Group

Before we start, I want to ask you one simple question. If
you knew what you know today about how big blogging would
be before it started, would you have started a blog? Well,
in that case, you better pay close attention to podcasting!

Pretty much everyone and anyone who knows the slightest bit
about Podcasting thinks about the Apple I-Pod and how I-Pod
users are using Apple's I-Tunes software to download their
favorite songs over the internet.

But what if I told you that you don't even need an I-Pod to
podcast? As a matter of fact, to have your own podcast
show, an I-Pod is absolutely unnecessary!

The name "podcasting" is a combination of the name for
Apple’s portable mp3 player, the "I-Pod," and the word
“broadcasting.” Using mp3 audio to broadcast a message was
formerly known as "audio-blogging." It only became known
as podcasting after a million I-Pod users subscribed to
Apple's I-Tunes directory within two days of when I-Tunes

So for those of you who don't know, here's the scoop:
Podcasting is a way to listen or view the files you want,
when you want. Special podcasting software now also allows
you to be automatically updated when a specific podcast you
subscribe to has been updated.

How it works...

It works by first having someone first make a podcast,
which is basically a file sitting on the internet waiting
to be downloaded. The next step is for the user to
subscribe to that Podcast by using readily available
"podcatching" software. The software will periodically
check for updates and download any new files.

"So I’m an affiliate, I want to make money from podcasting,
but I don’t have an I-Pod. How can podcasting helping me?"

Podcasting has been around in one form or another since the
year 1991. Before it became known as Podcasting, it was
known as audio blogs. In other words, many affiliates may
have already been using this technique, just without the
title of a "podcast."

How you can start implementing podcasting?

It is not very different from having a newsletter or an
Ezine (something we talk about a lot). But from now on, you
can start adding audio files to the newsletter and
instantly you have an active podcast.

1. Record your message
2. Convert into MP3 file
3. Create an RSS feed of your podcast
4. Upload MP3 to your website
5. Listeners can now subscribe to be notified when you
make updates using pod-catch software

The only part here where it gets a bit technical is the
process of creating an RSS feed of your podcast. However,
even that step will only take a few minutes to learn

Using podcasting, you can immediately differentiate
yourself as an affiliate and begin building a unique list
of loyal subscribers! Congratulations, you are just a few
steps away from having your own radio show!

This article has been authored by, the founder
of The Affiliate Classroom. If you want to learn his system
that helped him make over $10,466 in 60 days please visit
the following link to enroll into a free course: